在“消费生活”中，波兰社会学家Zygmunt Bauman解释说，消费主义文化偏离了以前的生产主义文化，重视持续时间，新颖性和重塑的瞬间，以及立即获取物品的能力。与生产者社会不同的是，人们的生活是由他们所创造的东西来定义的，事物的生产花费了时间和精力，人们更有可能将满意度推迟到未来某个时期，消费主义文化是一种“现代主义”文化重视即时或快速获得的满足感。消费主义文化的预期快节奏伴随着永久的忙碌状态和近乎永久的紧急或紧迫感。例如，随着时尚，发型或移动电子产品走向潮流的紧急情况在消费主义文化中是紧迫的。因此，它是在不断追求新商品和经验的过程中的营业额和浪费。 Per Bauman，消费主义文化“首先是关于移动。”消费主义文化的价值观，规范和语言是独特的。鲍曼解释说，“责任现在首先对自己负责（’你欠自己’，’你应该得到’，因为交易员’放心责任’”），而“负责任的选择”是，第一个也是最后一个，那些为利益服务并满足自我欲望的举措。“这标志着消费主义文化中的一套道德原则不同于消费者社会之前的那些时期。鲍曼认为，令人不安的是，这些趋势也发出信号广义的“他者”作为道德责任和道德关怀对象的消失。由于极度关注自我，“消费主义文化的特点是成为别人的压力。”因为我们使用这种文化的象征 – 消费品 – 来理解和表达自己和我们的身份，我们对商品的这种不满，因为他们失去了新的光彩，转化为对自己的不满。鲍曼写道，[c]对消费者用来满足他们需求的产品不满 – 并且他们也对所获得的身份以及定义这种身份的一系列需求产生不断的不满。改变身份，抛弃过去，寻求新的开端，努力重生 – 这些都被这种文化所宣传为一种伪装成特权的义务。在这里，鲍曼指出消费主义文化的特征，即尽管我们经常把它作为一套重要的选择框架，但我们实际上有义务消费以制作和表达我们的身份。此外，由于紧急趋势，甚至领先，我们一直在寻找通过消费者购买来修改自己的新方法。为了使这种行为具有任何社会和文化价值，我们必须使我们的消费者选择“公开认可。”与持续追求新产品和我们自己的关系，消费主义文化的另一个特征是鲍曼称之为“禁用过去。“通过新的购买，我们可以重生，继续前进，或者以即时和轻松的方式重新开始。在这种文化中，时间被构思和体验为碎片化，或“点彩派” – 经验和生活阶段很容易留下来做其他事情。同样，我们对社区的期望和我们对它的体验是分散的，短暂的和不稳定的。在消费主义文化中，我们是“衣帽间社区”的成员，“人们觉得只是通过在其他人在场的地方加入，或者通过体育徽章或其他共同意图，风格或品味的标记来加入。”这些是“固定期限”由共享的消费者做法和符号促进的社区，只允许社区的短暂体验。因此，消费主义文化是以“弱关系”而不是强关系为标志的文化。鲍曼开发的这个概念对社会学家很重要，因为我们对作为一个社会理所当然的价值观，规范和行为的含义感兴趣，其中一些是积极的，但其中许多都是消极的。
In “Consumer Life,” Polish sociologist Zygmunt Bauman explained that consumerism culture deviates from the previous productionist culture, paying attention to duration, the moment of novelty and remodeling, and the ability to acquire items immediately. Different from the producer society, people’s lives are defined by what they create. The production of things takes time and energy. People are more likely to postpone satisfaction to a certain period in the future. Consumerism culture is one. A “modernist” culture values satisfaction that is instant or quick. The expected fast pace of consumerism culture is accompanied by a permanent busy state and a near-permanent emergency or urgency. For example, emergencies with fashion, hair or mobile electronics are pressing into the consumerist culture. Therefore, it is the turnover and waste in the process of constantly pursuing new goods and experiences. Per Bauman, the consumerist culture “first of all about mobility.” The values, norms and language of consumerism culture are unique. Bowman explained, “Responsibility is now responsible for yourself first (‘you owe yourself’, ‘you deserve’, because the trader ‘reassured responsibility'”), and “responsible choice” is the first and last Those who serve the interests and satisfy their own desires. “This marks a set of ethical principles in consumer culture that differ from those before consumer society. Bauman believes that it is disturbing that these trends also signal the broad “others” as moral responsibility and moral concern. The disappearance of objects. Because of the extreme attention to self, “the characteristic of consumerism culture is to become the pressure of others. “Because we use this symbol of culture – consumer goods – to understand and express ourselves and our identity, we are dissatisfied with this commodity because they lose new brilliance and turn into dissatisfaction with themselves. Bowman writes, [c] Dissatisfied with the products consumers use to meet their needs – and they are constantly dissatisfied with the identity they receive and the range of needs that define this identity. Change identity, abandon the past, seek new beginnings, and strive to be born again – These have been advertised by this culture as an obligation to disguise as a privilege. Here, Bowman points out the characteristics of consumerism culture, that is, although we often use it as an important selection framework, we are actually obligated Consumption to create and express our identity. In addition, due to urgent trends and even leading, we are always looking for new ways to modify ourselves through consumer purchases. In order for this behavior to have any social and cultural value, we must make our Consumers choose to “publicly recognize. “With the constant pursuit of new products and our own relationship, another characteristic of consumerism culture is what Bowman calls “disabling the past.” “With new purchases, we can regenerate, move on, or start again in an instant and easy way. In this culture, time is conceived and experienced as fragmentation, or “points of color” – experience and life stages are very It’s easy to stay and do other things. Similarly, our expectations of the community and our experience of it are scattered, short-lived and unstable. In the consumerist culture, we are members of the “cloakroom community”, “people think it’s just Join by being in the presence of someone else, or by a sports badge or other common intent, style or taste tag. “These are “fixed deadlines” that are promoted by shared consumer practices and symbols that only allow for a short-lived experience in the community. Therefore, consumerism culture is a culture characterized by “weak relationships” rather than strong relationships. Bauman developed This concept is important to sociologists because we are interested in the values, norms and behaviors that are taken for granted by society, some of which are positive, but many of which are negative.