This literature study focuses on the link between greed and status needs. After research, it can be concluded that the need for status is a relative concept. Because people feel lucky only when there are more or less people in the environment. Therefore, seeing what others have is one of the most powerful effects that stimulates increasing desire. People may not only want what others have, but more than others. In order to provide a link between the need for status and greed, it is necessary to find relevant factors for greed. In this study, three aspects are assumed to contribute to greed, namely personal interest, materialism, and the desire for money. All of these aspects seem to have relative parts. For example, competitors are individuals who are primarily focused on maximizing their results relative to others. Therefore, they always like the results to be better than the surroundings. Materialism is defined as the consumer’s emphasis on secular property.