当谈到创办自己的公司（或管理其他公司）时，每个企业都需要制定并编写一份他们可以遵循的良好商业计划，以实现公司的目标，然后可以用来向投资者投资或寻求商业贷款。简而言之，商业计划是目标的概述和实现目标所需的步骤，虽然并非所有企业都需要正式的商业计划，但总的来说，制定商业计划是创建自己的业务的重要一步。你的计划是什么让你的业务开始。所有业务计划 – 甚至是非正式大纲 – 都需要几个关键组件，包括执行摘要（包括成功的目标和关键），公司摘要（包括所有权和历史），产品和服务部分，市场分析部分以及战略和实施部分。看一下样本商业计划，很容易看出这些文件如何变得非常冗长，但并非所有商业计划都需要如此详细 – 特别是如果你不寻找投资者或贷款。业务计划只是您的业务评估行为是否有利于公司实现其目标的能力的一种方式，因此如果不需要组织您的业务，则无需编写额外的详细信息。尽管如此，在编写业务计划时，您应该尽可能详细，因为每个元素都可以通过概述公司计划实现的目标以及计划实现目标的明确指导方针来极大地有利于未来的决策。这些计划的长度和内容来自您正在制定计划的业务类型 – 确保在开始之前检查哪些类型的业务计划适合您。只是希望保持井井有条的小企业受益于标准商业计划的客观战略结构，而较大的企业或希望扩展的企业可以完全概括其业务的每个要素，以便投资者和贷款代理人更好地了解该企业的使命 – 他们是否想投资。无论您是在撰写网页设计业务计划还是辅导业务计划，都必须在文档简介中包含几个关键组件，以使计划可行，包括业务摘要及其目标以及表明成功的关键组成部分。每个商业计划，无论大小，都应该从执行摘要开始，详细说明公司希望实现的目标，希望如何实现目标，以及为什么这项业务适合这项工作。从本质上讲，执行摘要概述了将包含在文档其余部分中的内容，并应激励投资者，贷款官员或潜在的业务合作伙伴和客户希望成为计划的一部分。目标，使命宣言和“成功的关键”也是第一部分的主要组成部分，因为它们将概述公司计划通过其业务模式实现的可实现的具体目标。无论你是说“我们将在第三年增加销售额超过1000万美元”，或者说“我们明年将库存周转率提高到6个周期”，这些目标和任务应该可以量化和实现。
When it comes to starting your own company (or managing someone else’s), every business needs to develop and write a good business plan they can follow to achieve the company’s goals, which can then be used to pitch to investors or seek out commercial loans. Put simply, a business plan is an outline of goals and the steps needed to achieve them, and while not all businesses require a formal business plan, composing a business plan, in general, is an essential step to starting your own business as it lays out what you plan to do to get your business off the ground. All business plans—even informal outlines—require several key components including an executive summary (including objectives and keys to success), a company summary (including ownership and history), a products and services section, a market analysis section, and a strategy and implementation section. Taking a look at a sample business plan, it’s easy to see how these documents can get quite lengthy, but not all business plans need to be as detailed as this—especially if you’re not looking for investors or loans. A business plan is simply a way for your business to evaluate whether or not actions would benefit a company’s ability to achieve its goals, so there’s no need to write extra details if they’re not needed to organize your business. Still, you should be as detailed as necessary when composing your business plan as each element can greatly benefit future decisions by outlining clear guidelines for what the company plans to achieve and how it plans to achieve it. The length and content of these plans, then, comes from the type of business you’re creating a plan for—be sure to check out which types of business plans are right for you before you begin. Small businesses just looking to stay organized benefit from the objective-strategy structure of the standard business plan while bigger businesses or those hoping to expand can fully summarize every element of their businesses so investors and loan agents get a better understanding of the mission of that business—and whether or not they want to invest. Whether you’re writing a web design business plan or a tutoring business plan, there are several key components that must be included in the introduction to the document in order for the plan to be considered viable, including a summary of the business and its goals and the key components that indicate success. Every business plan, big or small, should start out with an executive summary that details what the company hopes to accomplish, how it hopes to accomplish it, and why this business is the right one for the job. Essentially, the executive summary is an overview of what will be included in the rest of the document and should inspire investors, loan officers, or potential business partners and clients to want to be a part of the plan. The objectives, mission statement, and “keys to success” are also principal components of this first section as they will outline achievable, concrete goals that the company plans to achieve through its business model. Whether you’re stating “we’ll increase sales by more than $10 million by the third year” or saying “we’ll improve inventory turnover to six turns next year,” these goals and missions should be quantifiable and attainable.